You don't hate launching, you hate following someone else's plan to a Tee only to be underwhelmed by your results and feel like something is still missing...let's change that. šŸ‘‡šŸ¼

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SIGN UP FOR THE FREE MASTERCLASS NOW

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Let's just get to the point, why do you want to learn about launching from me? Because I walk into every launch with my inbox looking like thisšŸ‘‡šŸ¼

šŸšØ WARNING šŸšØ *launching it like a baddie may result in your audience yelling at you to open doors...only join this free training if you're ready for all the heat*.

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But more importantly, here's what my people have to say about the way I teach launchingšŸ‘‡šŸ¼

SAY LESS AND SIGN ME UP, BADDIE ā¤ļøā€šŸ”„šŸ’ø

I've launched every type of offer you can imagine, in every way possible.


$40K mastermind launches through private invitations. $15K group program launches. Membership launches that generate $5K in recurring revenue in 72 hours. Low-ticket launches that get 70 people inside your offer, with no launch event required.

Different offers. Different buyers. Different price points. Different approaches.

And yet, all a success.

Here's what I want you to understand about launching:

The secret isn't finding the ONE launch strategy that works for everything. It's understanding what makes people buy - and knowing how to use that understanding in YOUR launch.

Because the strategy behind selling a $97 offer isn't necessarily the same as selling a $15K mastermind.

The way you build demand for a membership isn't necessarily the way you sell out a group program.

And blindly copying a launch plan designed for someone else's businessĀ is how you end up doing a whole lot of work without understanding why theĀ f*ck it did - or didn't - work.

I've learned how to build launches around the way people actually think, decide, and buy.

And in this free masterclass, I'm showing you exactly what that looks like.

Not another "launch calendar" download. Not a launch-webinar formula. Not a list of content prompts you're supposed to magically turn into sales.

The thinking behind the strategy. The psychology behind the buying decision. And how to bring it all together so you can launch with more clarity, confidence, and control.

SAY LESS - I'M JOINING

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I mean, I've gotten so good at launchingĀ that WHILE I'm launching I frequently getĀ tagged in posts like this from other people promoting my launch for me šŸ‘‡šŸ¼

(like, imagine if you stopped feeling alone while you sell and you built a MOVEMENT around every launch you do - whether you're launching for 2 weeks or 6 - that's what I'm teaching you in this masterclass)


BUT the first time I launched was absolute ass...even though I had just invested $10K into coaching and I was doing "everything right".

I followed my launch plan to a Tee - I promoted my offer for four weeks, I had 100 people signed up to a free webinar, I posted content every single day...

And yet after 4 weeks of pouring my heart and soul intoĀ that launch I was left with 4 sales and $1,800. UHM, I was pissed lol. I know you know what I mean

BECAUSE NOTHING IS WORSE THANā€¦


šŸ«  Putting weeks into a launch that barely pays you back.

The content, emails, Stories, and constant mental load finally come to an end, only for the revenue to fall nowhere near what you expected. Now you're left wondering what you were supposed to do differently while you text your biz bestie saying, ā€œIā€™m never launching again.ā€Ā 


šŸ«  Having an audience that's interested but isn't buying.

People are watching your stories, replying to your polls, and telling you how good your offer looks, but when it's time to invest - the sales don't reflect the interest. Yet you can't figure out what's missing between "I want this" and "I'm inā€.Ā 


šŸ¤·šŸ»ā€ā™€ļø Making the sales but having no idea WHY they happened.

You have a great launch, but when it's time to do it again, you donā€™t actually know WHAT drove results. HINT: it wasnā€™t actually the launch event or a specific emailā€¦which is why you replicate the entire experience only to get lower results than the launch before.


šŸ˜« Knowing your offer is incredible but struggling to communicate it in the way your audience needs to hear.Ā 

You know the transformation you deliver, yet you're questioning your messaging, positioning, and price. Cue: adding random bonuses, discounts, and deadlinesā€¦without knowing what actually drives the urgency someone has inside of them.


šŸ–• Watching someone else succeed with a strategy you've already tried.

You know the frameworks, youā€™ve done the webinars, and you posted more content than you ever have before only to be underwhelmed by your results. Yet someone else seems to make it work effortlessly. You're left wondering what they understand about selling that you haven't figured out yet.


šŸ„² Dreading your next launch before you even start planning it.

You want the sales, but you don't want another month of being glued to your phone, creating content, and carrying the entire launch around in your head. You know launching can work, but you don't want success to come at the expense of having FUN in your business.

Great news, it doesnā€™t have to. Because Iā€™m about to show you a different way that will change the way you think about and approach launching (and selling) for good.

YOU KNOW A BADDIE NEEDS THIS, SIGN ME UP

It wasn't until I learned what actually makes a launch successful that IĀ entered my "I've never flopped a launch" era.


And no, it wasn't because I finally found the perfect launch calendar or started running ads.

It was because I stopped looking at launches as a checklist of things to DO and started understanding what needed to happen in my buyer's mind for them to actually BUY.

I started understanding thatā€¦

ā†’ Attention isn't the same as demand.

Getting people to watch your stories, like your posts, or sign up for your free training is one thing. Getting them to care enough about your offer to make a buying decision is another.

ā†’ People need to buy into the idea before they're ready to buy the offer.

Your audience needs to understand why your offer matters, why it makes sense for them, and why taking action is worth it. The sale doesn't begin when you announce the price.

ā†’ Consideration is where so many sales are won or lost.

People can want what you sell and still not buy. Your job is to understand what they're thinking about, what they need to believe, and what helps them move from "I'm interested" to "I'm in".

ā†’ A launch should build momentum, not depend on you creating hype every single day.

The right message builds on the one before it. Your content, conversations, emails, and sales page should work together to move people towards a decision - not leave you scrambling to invent a new reason to buy every morning.

Once I understood this, launching became less about following a formula and more about knowing how to make strategic moves, in the simplest way possible, every damn day.

And THAT is what I want you to understand, too.

Because your work is too damn brilliant for you to keep pouring your heart into launches without understanding how to make them work.

Which is exactly why I created LaunchĀ itĀ like a baddie.

SAY LESS - I'M JOINING

YOUR BUSINESS
BEFORE VS. AFTER
YOU LAUNCH IT LIKE A BADDIE ā™„

01

THE STRATEGY

Ɨ BEFORE

You're staring at a blank content calendar, scrolling through other people's launches for inspiration, panic buying another launch program and trying to piece together a strategy that might work for your offer.

āœ“ AFTER

You know the EXACT actions you need to take for your launch to succeed, what your audience needs to understand, and how each part of your strategy contributes to creating demand and generating sales.

02

THE SALES

Ɨ BEFORE

Your audience is engaging with your content, but you're watching the same people view every Story without buying - and you have no idea what needs to happen to move them towards a decision.

āœ“ AFTER

You understand how to build buying conviction, address what matters to your audience, and communicate your offer's value so buying is the LOGICAL choice.

03

THE RESULTS

Ɨ BEFORE

Your cart closes, you celebrate the revenue, and then realize you can't confidently explain what drove your sales or what you should do differently next time.

āœ“ AFTER

You leverage what works every damn day because you know how to identify what resonates with your buyers. Say goodbye to "lemme cross my fingers and hope this pans out" strategies. Welcome to "I'm always in control because I know exactly what works and how to make it work even harder for me."

04

THE REVENUE

Ɨ BEFORE

You make $15K in a launch, but the next month feels uncertain because you're not sure how to maintain momentum or generate revenue without repeating the same campaign.

āœ“ AFTER

You create launches that build your revenue both short-term AND long-term. You no longer look at your launches as a one-off cash injection, you leverage them as a wider sales strategy so every offer, every launch, every month builds off the last. They can't stop you from building that sales momentum, baddie.

05

THE EXPERIENCE

Ɨ BEFORE

You're already exhausted thinking about your next launch because you associate selling with weeks of pressure, constant content creation, and questioning every decision.

āœ“ AFTER

Who even are you because you actually love launching (and selling) now?!?! Not only does it feel simple - because you have a clear direction, clear understanding of your buyers, and clear convinction in your approach...but also because launching now FEELS FUN...because you're actually launching in a way that works for you, your people, your offers, your business - no matter what type of offer you're selling.

SAME BUSINESS & SAME BRILLIANCE.

A COMPLETELY DIFFERENT
RELATIONSHIP WITH LAUNCHING AND SELLING.

I haven't ran a free live training like this inĀ four years...so you already know I'm going to bring the heat, and that you won't want to miss this.

Yes, there will be a recording available for those who can't join live.Ā 

And yes, you'll be silly not to join us.

JoinĀ Launch it like a baddie: the masterclass here! šŸ‘‡šŸ¼

AndĀ get ready to learn how to launch in a way that feels FUN and creates long-term, lasting results.Ā 

What you can expect to learn in Launch it like a baddie...Ā 

THE ART OF AWARENESSĀ 

Make it so impossible for your people to NOT know about your offer...and not want to buy it. Learn how to make your audience pay attention to what you're saying, recognize themselves in your message, understand why your offer matters and sell THEMSELVES on joining...before you even open doors.Ā This ins't a visibility strategy, it's the art and skill of getting people READY to buy.Ā 

THE BUY IN BEFORE THEY BUY

The actual sales psychology that gets your people bought into your launch - literally and figuratively.Ā Understand what your buyers need to believe, feel, and understand before they're ready to say yes. Learn how to take the things that "make sense" in your brain, and translate them into the words, branding, and actions that make your audience think, "I HAVE to join this space as soon as possible." INSERT: them blowing up your DMs begging you to open doors.Ā 

CASH-CREATING CONSIDERATION

The ONLY way you're going to have your most successful launch is if people are already, actively, thinking about buying from you BEFORE your offer even drops. AND because we don't only want your current audience to buy, you need to know how to move people into what I call "consideration mode" as quickly and easily as possible, that's what I'm teaching you.Ā 

INEVITABLE INCOME

Because when you know how to launch it like a baddie, income from your launch isn't hopeful, it's inevitable. BUT I'm not just going to teach you how to have one cute income month and then not know what to do next month when you're not launching. I'm showing you how to create launches that create long-term RELIABLE income. AND how to make it so every one of your launches builds momentum for the next, so it quite literally gets easier for you to sell, and easier for your people to buy.Ā 

This is about you having control - over your sales, income, and results. Just like a sales baddie does. šŸ¤ŒšŸ»

BTW, I'm Cailin...but some know me as the Sales Baddie šŸ‘‹šŸ¼

And before you assume I'm just another online business coach who figured out how to launch her own programsā€¦

I've been in the sales game for 16 years and I live and breathe this shit. I've sold everything from water coolers to high-end clothing to more than $700K worth of my own online programs.

Different products. Different buyers. Different price points. Different reasons people decide to buy.

And one thing has become VERY clear to me over those 16 years:

Being good at what you sell and being good at selling it are two completely different skill sets.

You can have an incredible offer, be brilliant at what you do, and genuinely change people's lives through your work, but if you don't understand how to communicate the value, build demand, and lead people towards a buying decision -

Selling (and launching) will always feel harder than it should.

I've watched business owners spend thousands learning how to create offers, build audiences, develop content strategies, and perfect their marketingā€¦

Yet the actual skill of selling - understanding the person on the other side of the transaction and knowing how to help them make a buying decision - gets treated like an afterthought.

And then youā€™re surprised when people have engaged audiences but inconsistent salesā€¦

Or when you launch an offer youā€™re incredibly proud of and can't understand why the results don't reflect the value of what youā€™re selling...

Or when you have one brilliant revenue month and spend the next one trying to figure out how to do it again.

THIS is why I'm so passionate about sales.

Because once you understand what's happening on the other side of the buying decision, you stop relying on tactics and start developing the ability to take control of your sales, business, and results.

You understand why a particular message matters. Why someone might be interested but not ready to buy (and how to get them ready). Why one offer needs a completely different approach from another. Why a launch that worked brilliantly for someone else might not be the right strategy for you.

You stop needing someone else to tell you what to do every time you want to sell something.

And that is a very different level of business ownership.

It's also why I'm not here to convince you that you need to launch exactly like me.

I want you to understand enough about sales, buying psychology, and launch strategy to make your OWN decisions - and to keep developing those skills as your business, offers, and revenue goals evolve.

Because your business deserves more than a strategy you can follow that *hopefully* works.

It deserves a business owner who is in full control because they have the SKILL to sell, and sell well.

And if you're ready to understand what makes launches work, how to make them work for YOUR offers, and how to turn what you learn into a more intentional approach to generating revenue -

You're in exactly the right place.

Let's launch it like a baddie. ā¤ļøā€šŸ”„

SIGN ME UP BUTTERCUP!

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Your next launch doesn't need to beĀ a guessing game.

You don't need another 47-step launch plan.

You don't need to post three times a day because someone on the internet said so.

And you certainly don't need to blow up your entire sales strategy every time a launch doesn't go to plan.

You need to understand what makes your buyers buy - and how to use that understanding to launch with intention, build demand, and create results you can learn from and build on.

That's what we're getting into inside LaunchĀ itĀ like a baddie.

ā¤ļøā€šŸ”„ Understand the psychology behind launches that sell.

šŸ’ø Learn how to build demand and move people towards a buying decision.

šŸ”„ Make your launch strategy work for your offer, your voice, your audience, and your business...just like the baddie you are.

It's FREE. There's a recording if you can't make it live. And if you're ready to do launches differently, this is where you start.Ā 

Pop in your details below, and I'll see you inside.